What if Normal is the problem?

Panoramic photo of room before talk

About Me

Alastair Somerville

Alastair Somerville is an expert in sensory and emotional design.


He provides expert advice on cognition and person-centered design to companies and public organisations who provide both physical and digital products or services. He facilitates workshops on sensory and emotional design for corporations and major conferences, including SouthBy Southwest (SxSW) and UX Week. 


Clients include: Google, Fjord, Natural History Museum in London, Museum of Natural History in Oxford, Imperial War Museum in London, Money Supermarket.


Conference talks and workshops include: UX Lisbon, Generate, UX Salon, EuroIA, Interaction, CampDigital, Convey UX and many UK conferences.


He is currently involved in cognitive accessibility and VR projects in visitor attractions and museums.

Other Services

Other services that Alastair offers are workshops in Sensory/Emotional Design, accessible design services for museums and both user research and usability testing.

Find out more